We offer a range of workshops for both sponsors and sponsorship seekers. Below are links to outlines for our most popular workshops, which we offer publicly and privately.

Any of these workshops can be fully or partially customised for in-house or association workshops, or we can develop one for you from the ground up - just click here to check out a list of just some of the topics we can cover.

Workshop for sponsors

For sponsors, we offer two main workshops:

• Amazing Sponsorship Results - A full-day, interactive course equips sponsors with the skills and tools to drive cost-effective, powerful sponsorship programs that really deliver on objectives.
• Ambush Marketing: How it's done and how to stop it happening to you - This workshop provides ample insights into the anatomy and management of a successfull ambush, as well as how to make your sponsorship as ambush-proof as possible.

The workshops can be fully customised, or elements of both can be combined into one workshop. In-house sponsor workshops can also be run in conjunction with facilitated strategy sessions, putting your new approach to practical use straightaway.

Workshops for sponsorship seekers

For sponsorship seekers, we have our our flagship workshop available as a one-day course or as a two-day intensive workshop, as well as our newest format, the DIY Sponsorship Workshop. For a full rundown on what is covered in each workshop, check out the outlines:

• Power Partnerships (Two Day) - This blockbuster, two-day, interactive course goes deeper into the sponsorship seeking process, as well as covering the absolutely essential skills of marketing plan and audience development, as well as sponsorship servicing.  
• Power Partnerships (One Day) - A full-day, interactive course that gives beginners and experienced professionals alike the skills and tools to make their sponsorship seeking activities more productive
• DIY Sponsorship Workshop - This groundbreaking new two-day format takes every delegate through the theory of best-practice sponsorship, and then we work together to create actual, live marketing and sponsorship plans for one event from each organisation, providing not only skill-building, but a practical, usable outcome.

The flagship format workshops are fully customisable. The DIY Sponsorship Workshop, due to its very natue of creating live plans for a range of your events during the session, is already as customised as it can be.

Not sure which is right for you? Click here for a comparison of the flagship vs DIY formats. Note: The DIY Sponsorship Workshop is our most popular in-house workshop for sponsorship seekers and government.