Power Sponsorship training, now on a computer near you!
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By popular demand, we have now developed a series of webinars, allowing anyone with a computer and broadband connection to access popular and proven training with industry leader and author, Kim Skildum-Reid.
All webinars are based on a best-practice approach, and all webinars feature loads of ideas, techniques, case studies, and follow-up materials. Add to that a strong dose of enthusiasm and inspiration from Kim Skildum-Reid, and you get a potent mix of powerful training, convenience, and attainable pricing. You can train on your own or, better yet, hook up a data projector and some speakers and train your whole team!
See our current webinars, below, or you can...
Current Webinars
Webinars are offered twice, twelve hours apart, to accommodate different time zones. Below are some sample webinar times. Please be sure to check both the time and date in your region, as the date line means that some places - most noteably North America - will get Session 1 the afternoon of the day before. We recommend EveryTimeZone.com.
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Session 1 - 9:00 AM Sydney-time (GMT +11)
11:00 am Auckland
9:00 am Sydney
2:00 pm Vancouver (the day before)
4:00 pm Chicago (the day before
5:00 pm New York (the day before)
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Session 2 - 9:00 AM Sydney-time (GMT +11)
10:00 am London
11:00 am Brussels
12:00 pm Johannesburg
4:00 pm Dubai
6:00 pm Perth |
10 February - Out-of-the-Box Sponsorship Leverage Made Simple
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This 90-minute, live webinar is a crash course in developing and selling-in best practice leverage strategies. In an era where the quality and relevance of a leverage program will make the difference between getting huge results or simply being ignored by our target market, getting it right has never been more important to your bottom line. Topics include:
- Hallmarks of best practice leverage - the mindset that makes the difference
- Leverage case studies across a broad range of sponsorship types
- Leverage plan development: Proven techniques for finding creative ideas that will really work
- Tips, tricks, and shortcuts that will give your plans a big running start
- Spending less while getting better results
- Getting internal buy-in
- Turning great leverage into great measurement
For complete information on Out-of-the-Box Sponsorship Leverage Made Simple, click on the registration link, below, or download the full PDF brochure.
18 February - Short Lead-Time Sponsorship Sales
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This 60-minute, live webinar combines the principles of best practice sponsorship with strategies, tricks, and angles honed by Kim Skildum-Reid over 25 years in the industry, providing sponsorship seekers with the unique skills required for selling sponsorship with a short lead-time. Topics include:- Why lead-time is such a critical factor in sponsorship sales
- What’s realistic for short lead-time sales, what’s not, and how to manage unrealistic expectations
- Tipping the balance toward “yes”, while time is tipping it toward “no”
- Knowing and working all of the angles
- How to structure an offer to reduce the lead-time factor
- Accessing alternative budgets
- Weighing the long term against the short
- Options for turning a bad situation into a good one
- What you absolutely must not do, or risk damaging your personal and organisational credibility
For complete information on Short Lead-Time Sponsorship Sales, click on the registration link, below, or download the full PDF brochure.
24 February - For Non-Profits Only: Secrets of Selling Non-Profit Sponsorship
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This 60-minute, live webinar provides non-profits with the skills to not only compete with for-profit sponsorship seekers, but to grab the edge in a competitive commercial marketplace. Topics include:
- The problem with non-profits, and how not to fall into those traps
- What for-profits have that you don’t have (a short list)
- What you have that for-profits don’t have (a much longer list!)
- Positioning yourself as a real marketing partner, without selling out
- The new mindset for non-profit sponsorship seekers
- Finding the commercial value in what you have to offer
- Specific benefits you can provide that have great sponsor appeal
- Sponsor entry points that will work in your favour and those to avoid
For complete information on For Non-Profits Only: Secrets of Selling Non-Profit Sponsorship, click on the registration link, below, or download the full PDF brochure.
