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Power Sponsorship training with Kim Skildum-Reid has become the gold standard for training of corporate sponsors, sponsorship seekers, and government. We do more training than anything else, so there are plenty of options to meet your needs. Click for more on each of these options:
All Power Sponsorship training is developed and delivered by Kim Skildum-Reid, herself – never an unknown or junior staffer. She brings a wealth of experience, enthusiasm, and credibility to every training program and will do the same for yours.
All training programs can be fully customised to meet your needs. No matter what kind of training you choose, you will get:
- A world’s best practice approach to sponsorship
- A wide range of case studies to illuminate and inspire
- Systems and tools to make it doable in your organisation
- Exercises and brainstorming techniques that you can replicate for your sponsorships (and that will help you get buy-in from your colleagues)
- A range of other recommended resources to support your new skills
Interested in finding out more about Power Sponsorship training? You could…
In-house sponsorship training
Have you got a number of people to train? Specific issues to address? Or you simply want a competitive edge? Customised in-house training is a very popular and effective choice for both sponsorand sponsorship seekers.
You could...
- Provide best-practice skills and a modern approach to your sponsorship or marketing department
- Provide your regional or field marketing staff with the skills and approach they need to ensure local activity is strategic
- Enlighten your board or senior executives to a more modern approach to sponsorship (short session)
In-house training can be combined with a strategy session, putting your new skills to work immediately, as we develop a leverage, negotiation, or measurement plan, or even work though a whole new strategic direction. We could even skill up some of your partners! (See below for partner workshops.)
Interested in in-house training? Drop us a line to discuss your needs!
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Sponsorship partner training
Do you work with partners who could really use better skills? Would it make your life easier and sponsorships more effective if they took a best-practice approach?
You could...
- Provide your partners with modern sponsorship skills
- Clarify your needs and expectations to all or most of your partners
- Provide a platform for sharing case studies and ideas, allowing your less astute partners to learn from the more proactive ones
- Give some additional skills and support to sponsorships that you are exiting
This high-leverage training can even be combined with an in-house session, training your staff and your partners!
Interested in partner training? Drop us a line to discuss your needs or check out our in-house training page for more on what we can offer and how it will benefit your partners.
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Government sponsorship training
Government can be sponsors, sponsorship seekers, event funders, event owners, or all of the above. Whether it is creating a best practice approach within the confines of government policies and agendas, or skilling up the community events and programs you fund, Kim Skildum-Reid understands the challenges and can create a training program that will meet your needs.
You could...
- Upgrade the skills of your sponsorship staff - teaching them to use the techniques of best-practice sponsors, while staying true to the mission as a public body
- Upgrade the skills of your sponsorship seeking staff - teaching them to secure sponsorship from corporations and companies in your communities without compromising the "ownership" or autonomy of your programs
- Increase the skills of the events and programs you fund, so that they are better able to secure additional sponsorship funding from corporate sponsors and the community, and better able to market themselves to people within the community
Interested in government sponsorship training? Drop us a line to discuss your needs or check out our full government training page for more on what we can offer and how it will benefit your organisation and the organisations and events you fund.
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Association sponsorship training
From the Hong Kong Management Association to the International Festivals and Events Association, Kim has worked with professional associations serving everyone from brand marketers to non-profits to festivals to the meetings industry. If your association wants to provide best-practice sponsorship training to members, consider working with Kim Skildum-Reid to develop and deliver the right program.
You could...
- Provide your members with one or more top-notch, stand-alone sponsorship workshops
- Provide conference attendees with the option of attending a pre-conference sponsorship workshop
- Add on a shorter breakfast, cocktail, or keynote session to extend the impact
- Offer training to members at cost or use it as a revenue stream
Interested in association sponsorship training? Drop us a line to discuss your needs or check out our full association training page for more on what we can offer and how it will benefit your organisation and the organisations and events you fund.
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Webinars
By popular demand, we have now developed a series of webinars, allowing anyone with a computer and broadband connection to access popular and proven training with Kim Skildum-Reid.
Any webinars currently scheduled will be listed at the top of the page. You can also get more information and download full brochures for upcoming webinars from our webinars page.
All webinars are based on a best-practice approach, and all webinars feature loads of ideas, techniques, case studies, and follow-up materials. Add to that a strong dose of enthusiasm and inspiration from Kim Skildum-Reid, and you get a potent mix of powerful training, convenience, and attainable pricing.
You can train on your own or, better yet, hook up a data projector and some speakers and train your whole team!
All webinars are presented live, giving you the opportunity to ask questions (set by text via the webinar console). Webinars are presented twice each, so that people from various timezones can easily participate. We know you aren't at your learning peak at 3:00 AM!
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Public sponsorship workshops
A number of workshops each year are open to the public. These are mainly offered in Australasia, but are occasionally offered outside of this region. Any workshops currently on offer will be listed at the top of this page, as well as on the Power Sponsorship homepage.
Interested in a public workshop? You’ve got a couple of choices:
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Sign up for our monthly newsletter and be the first to hear when we announce public workshops with Kim Skildum-Reid
- Not in Australasia and want Kim to do a workshop in your region? Suggest it to your industry association, chamber of commerce, local council, or industry publication. She delivers workshops all around the world, often in partnership with these types of organisations
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Keynote speaking on corporate sponsorship
Kim has been called a “sponsorship evangelist” many times. She’s been called the “rock star of sponsorship” (on a crowded plane, no less). Why? Because no one brings more enthusiasm or passion to the job of teaching best-practice sponsorship. Want a presentation jam-packed with new ideas and practical skills, delivered with brash humour and a “you can do this” attitude, then look no further than Kim Skildum-Reid.
Interested in having Kim keynote at your next conference or function? Drop us a line to discuss your needs. You can also take a look at just a few of the sponsorship topics that Kim would be delighted to address (or just suggest your own).
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Upcoming training
Live webinars
28 August - Best Practice Sponsorship Measurement
16 September - The Essentials of Best Practice Sponsorship
Visit our webinars page for more information.
Public workshops
We're in the process of scheduling more public training for 2008 in America, Asia, and Europe. If you want to hear when dates are announced, sign up for our newsletter.
Nothing happening in your area? You might want to consider a webinar or in-house training.
Keynotes
Kim is now confirmed as a keynote at the African Experiential Summit in Johannesburg, South Africa, on 3 September. Click for more information.
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