power partnerships - one day

set yourself apart and sell more sponsorship

This full-day, interactive course will provide beginners and experienced professionals alike with the skills and tools to make their sponsorship seeking activities more powerful. This is our flagship one-day workshop for sponsorship seekers. There is also a more intensive two-day version, which also includes extensive sponsorship servicing and marketing plan modules.

• What is modern sponsorship and why it is important to you
  • Growth and trends
  • The new sponsorship model
• Skill and information building
• Planning for success
  • Assessing your organisation’s readiness
  • Identifying commercial opportunities
• Audience development
  • Creating a marketing plan
  • The role of research
• Targeting potential sponsors
  • Identification
  • What you need to know about them
  • How do you get this information
• Creating the offer
  • Identifying benefits
  • Customisation
  • Issues
  • Pricing
  • Proposals
• The sales process
  • Meetings and other communications
  • Who should sell your sponsorships
• Closing the sale
  • Negotiation
  • Payments
  • Contracts
• Servicing
  • What is it and why is it important
  • Management
  • Budgeting
• Renewals
  • Structuring the deal
  • What if you don’t want them back