Here is a list of some of the resources and web sites that we have found useful as sponsorship professionals.
We have included links to sponsorship and marketing associations and publications, as well as a number of other sites that offer meaningful information or services free to sponsorship professionals.
We also recommend a number of great books, which you can see and order on our Resources page.
Sponsorship and event associations
Asian Sponsorship Association
European Sponsorship Association
Sponsorship Australasia
Singapore Sports Council
WISE: Women in Sports and Events
National Sports Marketing Network
International Festivals & Events Association
International Festivals & Events Association (Europe)
International Sponsor Council
Sponsorship blogs
Kim Skildum-Reid’s Corporate Sponsorship Blog
Sponsorship Blog by Linda Antonidis
Sponsorship Insights Blog by Dan Beeman
The Business of Sports Blog by Russell Scibetti
Culture Scout Blog by Patricia Martin
Partnership Activation Blog by Brian Gainor
Partnership Marketing by Chris Reed
Marketing and Management Associations
North America
American Marketing Association
Association of National Advertisers (US)
Canadian Institute of Marketing
Canadian Institute of Management
Europe
The Marketing Society (UK)
Chartered Institute of Marketing (UK)
Incorporated Society of British Advertisers
Irish Management Institute
Marketing Institute of Ireland
Asia
Hong Kong Management Association
Hong Kong Institute of Marketing
Marketing Institute of Singapore
Japan Marketing Association
Australasia
Australian Institute of Management
Australian Marketing Institute
Australian Association of National Advertisers
New Zealand Institute of Management
Periodicals
North America
SportsBusiness Daily
Sports Business Journal
Brandweek
PROMO
The Sponsorship Report
(Canada)
Marketing Magazine
Sales & Marketing Management
Adweek
Ad Age
Sports Marketing Quarterly
NonProfit Times
Team Marketing Report
Europe
Sport Business
Mad.co.uk
Marketing (UK)
Irish Marketing & Advertising Journal
Sponsor Magazine (Netherlands)
UK Sponsorship
Hollis Publishing
Asia
Asia Sponsorship News
Media
Australasia
AdNews
Australian Sponsorship Newsletter
Marketing Magazine
B&T
Other marketing/sponsorship resources
Brand Republic
Advertising World (US)
Adworld (Ireland)
AusSport - The Australian Sports Industry Directory Online
Sportcal
Event Management UK
Sport Decision
Resources for non-profits
Community Tool Box
PSA Research Center
Fuel4Arts
Arts Management Network
Society for Nonprofit Organizations
Pro Bono Australia Not For Profit e-News Service
Our Community
Capaciteria
Artsmarketing.org
Sports law
Sports Lawyers Association (US)
Australian & New Zealand Sports Law Association
Have we missed a great sponsorship site? Let us know
.
Also, if any of these links are broken,
let us know
so that we can fix or remove them.
Back to top