Power Sponsorship has become very well-known for the wealth of resources provided at no cost to visitors. Links to download our free white papers, cheat sheets, and tools are below. White papers and cheat sheets are provided in PDF format (you will need Adobe Reader - it's free). Tools are provided in MS Word, so you can customise them.

If you like these articles and tools, you'll probably also like Kim Skildum-Reid's Corporate Sponsorship Blog, where Kim Skildum-Reid serves up liberal doses of practical advice, how-to, strategic thinking, and the ocassional rant. Kim's blog is also available on RSS.

Sponsorship white papers

• “Last Generation Sponsorship”  – Our blockbuster white paper on best practice sponsorship, downloaded over 300,000 times! Download it for yourself. Download it for your partners. Download it for your boss, board, or colleague. This article is guaranteed to get anyone thinking more strategically about sponsorship!
• "Sponsorship in a Scary Economy" - A very topical paper with practical skills for both sponsors and sponsorship seekers.
• “Survival Guide for the New Sponsorship” – Practical things you can do to shift your organisation's approach into best-practice.
• “Don’t Go to Another Sponsorship Conference Until You Read This” – All sponsorship conferences are NOT created equal. This great guide will help you sort the good from the bad (and make organisers of the bad ones really miserable, if you want to).
• “Sponsorship and the Public Sector” - A wake-up call for all government sponsorship seekers.
• “Top Ten Tips for Sponsorship Seekers” – Short and sharp, this is a must read for sponsorship seekers, particularly if you’re new to the game.
• "What Every CMO Needs to Know About Sponsorship" - Aimed at corporate chief marketing officers, this white paper offers advice about the high-level decisions and directives that will impact on sponsorship results.

Sponsorship tools

• “Generic Inventory”  – A fantastic creativity and customisation tool for sponsorship seekers.
• “Sponsorship Guidelines”  – A quick and easy way for sponsors to tell potential sponsorship seekers exactly what they need.

IMPORTANT: All of our articles and e-books are copyright and this copyright will be enforced. Any reproduction, sale, or distribution of these tools, in any form, without express written permission is a breach of copyright. If you would like to enquire about getting permission to reproduce these articles, tools, e-books, or other website content, please contact us at admin@powersponsorship.com.

Also, no “deep linking” to articles and tools. What does that mean? You may not post the direct download link for these tools or white papers on your website. People need to come to this website to download. You are free to link to this page or our home page, www.powersponsorship.com.