Thirty-four of Kim Skildum-Reid's highly popular sponsorship columns from Marketing magazine, featuring practical advice, groundbreaking ideas, and an unflinching look at some of our industry's biggest controversies. Topics covered include:

Cause sponsorship Ambush marketing Sponsorship strategy Getting to the "big idea" Managing through hard times Chairman's choice sponsorship

Sponsorship measurement Negotiation Pricing Managing through controversy Venue sponsorship Leverage that works

Also features forewords by Anne-Marie Grey, Head of International and Corporate Alliances for UNICEF, and Jim Moser, Managing Director, Clemenger BBDO Sydney.