One consultant, and she's the best in the business
Kim Skildum-Reid is the lifeblood of Power Sponsorship and when you work with us, you are working with Kim.
She is a leader and groundbreaker in the field of best practice sponsorship, trusted advisor and collaborator for a blue-chip roster of clients, co-author of industry bestsellers, The Sponsor’s Toolkit and The Sponsorship Seeker’s Toolkit, author of The Ambush Marketing Toolkit, and frequent commentator to major business media.
Unlike many larger agencies, we will not sell you Kim Skildum-Reid’s advice and then have an inexperienced recent graduate create your strategy. When you hire Power Sponsorship, you will get Kim's trademark practical, inspired advice, backed up with the weight of 24 years experience in corporate sponsorship, and you'll get it straight from Kim.
Kim is ably backed by a team of admin and research professionals, allowing her to concentrate her efforts on providing strategic advice and support to clients. Need execution? Kim has a broad network of top-notch professionals who can help bring your strategy to life. From high-end event production to sponsorship research to application development, Kim knows and works with the best in the business.
Best practice all the way
Rather than offering small adjustments to an outdated approach, Kim takes an approach that is strictly best practice, mirroring the strategies and tactics of the very best sponsors around the world.
While this approach is a departure from the way sponsorship is typically done in many organisations, best practice sponsorship is so sensible and aligns so well with larger strategic thinking, that the transition is embraced as both revolutionary and the obvious option.
Our consulting clients
Kim Skildum-Reid provides high-level strategic consulting primarily to major corporate sponsors and government. The scope and breadth of her client portfolio has made her equally astute across the range of sponsors, from FMCG to governments, financial services to airlines, breakfast cereal to cars, telecommunications to brewing, and many more.
Kim Skildum-Reid is available to consulting clients around the world and holds both Australian and American passports.
Consulting services
We offer three levels of consulting services, relating to the scope of expert support you require:
- Project-based
- Portfolio-based
- Organisation-based
These three levels of consulting are outlined below..
Project-based
Project-based corporate sponsorship consulting with Kim Skildum-Reid takes place around the focal point of one sponsorship (or category of sponsorship).
A project-based consultancy is probably most appropriate if your goals fall into one or more of these categories:
- You want to maximise results and minimise costs with one key sponsorship or category of sponsorship.
- You want to gain internal consensus or buy-in around one key sponsorship or category of sponsorship.
- You want expert, independent analysis and advice pertaining to a major sponsorship selection, negotiation, renegotiation, or exit.
- You want to develop an effective strategy for measuring results of a key sponsorship.
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A project-based consultancy is generally short-term in nature, with the entire consulting project completed within six weeks of commencement.
Portfolio-based
Portfolio-based corporate sponsorship consulting with Kim Skildum-Reid addresses the structure, performance, and measurement of entire portfolios, often spanning a broad range of brands.
A portfolio-based consultancy is probably the most appropriate choice if your goals fall into any of these categories:
- You want to elevate your sponsorship results to the highest possible level across your entire portfolio.
- You want sponsorship to be a major contributor to your brand results, competitive positioning, and bottom line.
- You want to minimise your sponsorship budget without negatively impacting results.
- You want your sponsorship portfolio to operate as efficiently as possible, with minimal waste of budget, time, effort, or skills.
- You want selection, negotiation, leverage, management, and measurement strategies that are relevant and applicable across the portfolio.
- You want to significantly improve the skill-base of frontline sponsorship and brand staff.
- You want to improve the buy-in, understanding, and involvement of all departments that could be benefitting from your portfolio of investments.
Depending upon the scope of the portfolio, the number of brands represented, and the geographic spread of key stakeholders, a portfolio-based consultancy could take anywhere from six weeks to six month to complete.
The longer timeframe and broader scope of the work provides for a much higher degree of collaboration and skills transfer.
Organisation-based
Organisation-based corporate sponsorship consulting with Kim Skildum-Reid is the most collaborative, flexible, and intensive of our consulting offerings.
Because an organisation-based consultancy is so flexible, we aren’t outlining the specific goals that can be achieved – those will be up to you – but rather, the types of companies that will benefit most from this type of consultancy:
- Your company is a multinational and you want to develop a consistent approach to sponsorship across all regions.
- You organisational approach to sponsorship is out of date and everything from the strategy to the portfolio to systems and tools to job descriptions and more needs to elevated to best practice.
- Your company and/or brands are going through a period of change and your portfolio and organisational approach need to realign with the change.
- You have a young or inexperienced team who need guidance from an expert, collaborative partner, improving their results and their value to your company.
- Sponsorship is a critical part of your overall marketing strategy and you need ongoing, high-level, independent advice on a range of issues and projects – a sponsorship right-hand.
Specific goals, timelines, and interim steps are developed within the consultancy, with further goals and sub-projects often emanating from previous work.
This type of organisation-based consulting takes place over a predetermined period of time, generally six months or more.
Want to discuss sponsorship consulting with Kim Skildum-Reid?
Drop us a line to discuss your specific needs with Kim.
If you are a sponsorship seeker and looking for someone to sell sponsorship on your behalf (broker), please note that Power Sponsorship does not offer this service. You may be interested in our broker registry, which lists a number of sponsorship brokers from around the world.