amazing sponsorship results

a cutting-edge, practical approach to selection, negotiation, leverage, and measurement

This full-day, interactive course equips sponsors with the skills and tools to drive cost-effective, powerful sponsorship programs that really deliver on objectives. 

• What is best practice sponsorship and why it should be important to you
  • The unique power of sponsorship
  • Growth and trends
  • The difference between bad, good, and great sponsorship
• Sponsorship's changing role
  • Major drivers
  • Its place in your marketing mix
• Preparing yourself for success
  • Policy and strategy
  • Increasing your skill level
  • The best resources, systems, and tools
• Choosing the right sponsorships
  • Evaluation criteria
  • Becoming pro-active
  • How to stop wasting your time with bad proposals
• Negotiation and contracts
  • The new wave in negotiation
  • Structuring payments
  • Contracts
• Leveraging your sponsorship
  • Integration three ways
  • Creativity - getting to the big idea
  • Gaining internal support - financial and promotional
  • Budgets and contingencies
  • Protecting yourself from ambush
• Assessment and renewal
  • Best practice measurement: Measuring what matters
  • Getting sponsorship research right 
  • Assessing sponsee performance
  • Exit strategies