Thirty-four of Kim Skildum-Reid's highly popular sponsorship columns from Marketing magazine, featuring practical advice, groundbreaking ideas, and an unflinching look at some of our industry's biggest controversies. Topics covered include:

Cause sponsorship Ambush marketing Sponsorship strategy Getting to the "big idea" Managing through hard times Chairman's choice sponsorship

Sponsorship measurement Negotiation Pricing Managing through controversy Venue sponsorship Leverage that works

Also features forewords by Anne-Marie Grey, Head of International and Corporate Alliances for UNICEF, and Jim Moser, Managing Director, Clemenger BBDO Sydney.

Reaching senior executives and high net worth individuals is hard enough. Making these high value customers fall in love with your brand is even harder. Learn how from Simon Baggs, a specialist in extraordinary events and corporate relationship building. Topics covered include:

Events as a marketing tool Relationship marketing through events How to create extraordinary events Staging events in-house or outsourcing Case studies Partnering with likeminded brands

Event pitfalls, horror stories, and what to avoid Technological assistance Developing KPIs and establishing ROI for events The ethics of hospitality Insurance, tax, and legal requirements

Also features a foreword by Kim Skildum-Reid.