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Like this site? Sign up for our newsletter and get a monthly dose of practical tips, tools, advice, and resources!
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 How to price a sponsorship offer, should you hire a valuation service, can branded entertainment events ever be authentic, why hasn't Olympic leverage taken off yet, the biggest reason corporate sponsors are their own worst enemies , and more!
Known for straight talking advice and opinion, Kim's blog is fast becoming a go-to resource for the industry and media. Subscribe to the RSS feed and get them while they're hot!
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Need some advice? Objective input? Support through a tough or transitional time?
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You can now have Kim Skildum-Reid, one of the world’s most respected sponsorship experts, as your on-call advisor! Click for more information or download a PDF brochure!
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Kim Skildum-Reid provides strategic consulting services to a select number of clients every year. If you’re looking for heavy-hitting advice to elevate your entire approach, click for more information.
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.jpg) Welcome to Power Sponsorship! I’m Kim Skildum-Reid and this company is my “thing”.
I've recently finished my most recent set of Australasian workshops, and for the first time ever, sponsors outnumbered sponsorship seekers- and by quite a lot. I've been predicting for a couple of years that best practice was a growing trend set to become mainstream within a couple of years. The sheer number of sponsors in attendance tells me that sponsors are preparing to raise the bar. Very exciting.
Still on the topic of training, I've finally (finally, finally) delivered my first of a great new series of webinars. Reviews were outstanding - 72% rated the webinar as "excellent" and 100% rated it as "excellent" or "very good". Following that success, we've now scheduled four more webinars for both sponsors and sponsorship seekers, so you can benefit from Power Sponsorship training from the comfort of your own office. Better yet, hook up a data projector and train up your whole team! For all of you who know I'm in Australia and concerned about the time change, all webinars will be presented twice to accommodate various time zones.
I've also just ventured onto Facebook for the first time this month. Okay, so I'm a bit behind, but I'm catching up! We've now started a Facebook community for sponsorship professionals. On Facebook and interested? Look for "Corporate Sponsorship Pros". Not on Facebook? You might want to give it a try. It's important to note that although we started the page, it's really not a Power Sponsorship thing. We want it to be for, by, and about the larger sponsorship community, so jump on and give it a spin!
Finally, for all of you who are trying to buy The Sponsorship Seeker's Toolkit 3rd Editionon Amazon and puzzled about availability, I have been assured by the publisher that there is lots of stock in America and the UK. If it is not showing as immediately available, it's just because Amazon does that whole just-in-time warehousing thing. Order the book. It shouldn't be long.
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Looking for books by Kim Skildum-Reid? Click to check them out on Amazon:
But don’t stop there! There are more great books on our recommended reading list. Our favourite books of the month are shown below.
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The Ambush Marketing Toolkit by Kim Skildum-Reid |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin |
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Tony Soprano on Management: Leadership Lessons Inspired by America's Favorite Mobster |
Click here for more book recommendations
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Here are some other industry resources you may want to check out:
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