Power Sponsorship - The web's most powerful sponsorship marketing destination

Power Sponsorship is all about making best practice sponsorship achievable for all sponsorship professionals.

If you sign up for Power Sponsorship Update, you'll get a monthly dose of practical tips, tools, advice, and resources right in your inbox!

You'll also be the first to know about new workshops, webinars, books, and our all-new sponsorship tutorials.

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Known for straight talking advice and opinion, Kim's blog is fast becoming a go-to resource for the industry and media. A few of the new blogs:

What I learned about sponsorship from my boxing coach
How to hire a sponsorship broker
We have met the enemy of best practice sponsorship, and it is "standardisation"
Can I use the Law of Attraction to get a sponsor?
For maximum impact, forget the event and concentrate on the event experience
Ambush marketing: In praise of ambushing up
What should you do when your board sets unrealistic sponsorship targets?
How do you get to the right price for a sponsorship?

Power Sponsorship has one consultant, and she’s the best in the business

Are you ready for a change? Want to turbocharge your results? Check out Power Sponsorship Consulting with Kim Skildum-Reid.

Looking for a broker? We can't help you, but you might find someone who can in our Broker Registry.

Need some advice? Objective input? Support through a tough or transitional time?

You can now have Kim Skildum-Reid, one of the world’s most respected sponsorship experts, as your on-call advisor! Click for more information or download a PDF brochure!

Do you think trying to sponsorship in the month or two before an event is effective?

Yes - You should try to make budget right up to the last minute, and you never know, somebody might bite
No - You are unlikely to be successful, you will have to offer a huge discount, and it is likely to hurt your reputation and devalue your offer in the long term

Welcome to Power Sponsorship! I’m Kim Skildum-Reid and this company is my “thing”.

After hearing a few too many war stories about finding and working with sponsorship brokers, I decided to create a new cheat sheet, "Questions to Ask Before You Hire a Sponsorship Broker". It is a collection of questions that will allow great brokers to shine, make awful brokers obvious, and make clear the strengths and weaknesses of all the brokers in between. I hope it's helpful!

In a very big development, I've just finished my first sponsorship tutorial - a short, sharp how-to video - "Sponsorship Measurement Basics in about 10 Minutes". You can watch it on our tutorials page, or you can jump over to the Power Sponsorship YouTube Channel to see the video and a few of my favourite (mostly) marketing videos. There are more tutorials to come - three in production right now - so stay tuned. Subscribe to the newsletter to ensure you get announcements of new tutorials. You can also subscribe to the Power Sponsorship YouTube Channel for updates.

The more involved I get with social media, the more interesting it gets. You may see me posting replies to any number of blogs and I'm having quite a lot of fun doing it. If you've got an issues-oriented blog that you'd like me to check out, drop me a line, but be prepared for an honest take. I always try to be polite, but sugar-coating just isn't my thing! I'm covering some of the hotter topics in my own blog.

haiku We're starting to amass quite a collection of corporate sponsorship haikus, so we've now given them their own page. Check them out, for a bit of fun. Better yet, get your thinking cap on and join in the fun. C'mon, it's only 17 syllables! (And the best/funniest could win something cool!) This is my all-time favourite - submitted by Lisa Knisley-White of the Charleston County Park & Rec Commission.

And all new, you can find me on Twitter and on LinkedIn. Also, be sure to look for the "Power Sponsorship" group on Facebook. I'm going to be making some special offers, discounts, and even a few freebies available to fans of Power Sponsorship. Yay!

Free assessment tool for sponsors and sponsorship seekers

In just 10-15 minutes, SponsorScope can help you to harness your strengths, pinpoint your weaknesses, and offer great tips to get your sponsorship program really cooking.

It's totally confidential and you will get a report that you can share with your team. You could use it to:

Elevate your own approach

Get some insight as you develop a new strategy

Convince your colleagues or board to support a new approach

Lobby for some training or more support

Use it yourself or recommend it to your colleagues or partners, who may need to elevate their approach.

What are you waiting for? Click here to get started!

We have lots of sponsorship white papers for you to download:

"Last Generation Sponsorship" - Our blockbuster white paper, downloaded over 250,000 times!

"Sponsorship in a Scary Economy"

“Survival Guide for the New Sponsorship”

"What Every CMO Needs to Know about Sponsorship"

"Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker"

“Don’t Go to Another Sponsorship Conference Until You Read This”

“Top Ten Tips for Sponsorship Seekers”

“Sponsorship and the Public Sector”

And two free sponsorship tools (MS Word templates):

"Generic Inventory" - a creativity tool for sponsorship seekers who need to know all that they can offer a sponsor

"Sponsorship Guidelines" - a tool for sponsors to make it easy for potential sponsors to know what you want

All tools and white papers are copyright. Don't be a mug. Contact us before you distribute them.

Live webinars

In the first week of July, we are announcing a full schedule of webinars for the rest of the year. There will be webinars for both sponsors and sponsorship seekers, including lots of new ones!

Keynotes

Stay tuned for announcements of more 2009 dates.

Looking for books by Kim Skildum-Reid? Click to check them out on Amazon:

The Sponsorship Seeker's Toolkit 3rd Edition

The Ambush Marketing Toolkit

The Sponsor’s Toolkit

But don’t stop there! There are more great books on our recommended reading list. Our favourite books of the month are shown below.

	The Sponsorship Seeker's Toolkit by Anne-Marie Grey and Kim Skildum-Reid
	Extraordinary Events: Attracting and retaining your most valuable customers by Simon Baggs
	Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea by Bill Schley
	Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith

Click here for more book recommendations

Here are some other industry resources you may want to check out:

Here are a few of our favourite sponsorship links

We also feature industry conferences from around the world

Plus, a list of Kim Skildum-Reid's workshops and speaking gigs



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