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Known for straight talking advice and opinion, Kim Skildum-Reid's blog is a go-to resource for the industry and media. A few of the new blogs:

6 Critical Strategies for Sponsorship Negotiation

How Bad Apples are Hurting Cause Sponsorship

2012 Australian Sponsorship Workshops Announced

My Answer to the Sponsorship Management Software Dilemma

Sponsorship, How Do I Love Thee? Let Me Count the Ways…

What’s the Best Layout of a Sponsorship Deck and the Acceptable Number of Pages?

We Only Sponsor if We Can Get Naming Rights

Beyond the “Sponsor Summit”: The Next Wave in Sponsorship Servicing

Should You Have Opt-Out Clauses in your Sponsorship Contracts?

Five Reasons Sponsors Should Consider an Umbrella Portfolio

Sponsorship is Unallocated Funds – End of Story

Fewer, Bigger Sponsors or More, Smaller Sponsors?

Should a Sponsor Pay for Extended Benefits?

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Kim Skildum-Reid can make you one of the best sponsors in the world.

Kim Skildum-Reid provides high-level strategic consulting primarily to major corporate sponsors and government. She is a leader and groundbreaker in the field of best practice sponsorship, and a trusted advisor and collaborator for a blue-chip roster of clients.

Are you ready for a change? Want to turbocharge your results? Download the Power Sponsorship Consulting credentials or check out the Power Sponsorship Consulting page.


Looking for a broker? We can't help you, but you might find someone who can in our Broker Registry.

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Need some advice? Objective input? Support through a tough or transitional time?

You can now have Kim Skildum-Reid, one of the world’s most respected sponsorship experts, as your on-call advisor! Click for more information.

 
Do you think sponsorship seekers should have to put up with sponsors who bully them?


 

Kim Skildum-ReidWelcome to Power Sponsorship! I’m Kim Skildum-Reid.

Out with the old and in with the new

With a lot of work, and a lot of help, the mountain has very nearly been moved. The new website has been redesigned and new content is being uploaded. We're looking at a launch in the first half of April. (Fingers crossed.) My Twitter page, YouTube ChannelFacebook page are also all getting a sexy new look, as are my white papers and, well, pretty much everything else.

The new book, The Corporate Sponsorship Toolkit, is very nearly off to the printer. I can't wait. I'm looking at the page proofs and cover right now, and my gosh, it looks like a real book. Yay! Bonus: It's going to be available as an ebook, as well. 

Announcing four Australian workshops, two cities, and two different formats!  

As if the new book, new website, and rebranding wasn't enough of a challenge, for the first time ever, I'm offering a choice of workshop formats: Standard and DIY! Both workshop formats will equip you with best practice skills and tools that will improve your results for years to come. Both formats are interactive and include both theory and case studies. Where they differ is in the emphasis and what you will take away from the workshop. Which one is most appropriate for you is a matter of your specific goals, organisational expectations, and learning style.

Interested? You can visit the 2012 Australian Workshop Tour page or download the full PDF brochure.

Keynotes confirmed for Toronto and Sydney  

I am delighted to announce that I'll be keynoting in Toronto on 3 April at the SMCC Sponsorship Conference & Awards and on 27 June at the Sport is Fantastic Conference in Sydney. I've got some hot topics and the line-ups sound great, so get there if you can. Click the conference name for more details.  

New blog topic roundups!

I have a lot of blogs. Over 190, at last count. People spend hours and hours reading them. I get love letters about them almost every day. But, it’s still a lot of blogs, and it’s not always easy to find exactly what you’re looking for. So, I’m curating blogs and other resources under some of my most popular categories and will continue to do that through the first half of November. I hope you enjoy (and share) them! Here are the direct links:

Premium sponsorship domains

I'm a bit of a technology nerd and own a lot of domains, including many premium corporate sponsorship domains. For the first time, I'm offering a selection of these sponsorship domains for sale.

Find me on social media

You can find me on Twitter and on LinkedIn. Also, be sure to look for the "Power Sponsorship" page on Facebook. I'm going to be making some special offers, discounts, and even a few freebies available to fans of Power Sponsorship. Yay!

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As part of our commitment to upskilling the industry, we are developing a series of short tutorials spanning a range of sponsorship topics.

You can visit the Power Sponsorship YouTube Channel to see them all, or click below to go directly to your selected video. You can also sign up for a Power Sponsorship YouTube subscription, so you will be the first to know when new tutorials are available.

   ProposalBasicsTutorial

   AmbushMarketingTutorial

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We have lots of sponsorship white papers for you to download:

"Last Generation Sponsorship" - Our blockbuster white paper, downloaded almost 500,000 times!
"Sponsorship in a Scary Economy" 
“Survival Guide for the New Sponsorship” 
"What Every CMO Needs to Know about Sponsorship" 
"Cheat Sheet: Questions to Ask Before You Hire a Sponsorship Broker" 
"Cheat Sheet: Marketing Terms Sponsorship Seekers Must Know"
“Don’t Go to Another Sponsorship Conference Until You Read This”
“Top Ten Tips for Sponsorship Seekers” 

“Sponsorship and the Public Sector” 

And two free sponsorship tools (MS Word templates):

"Generic Inventory"  - a creativity tool for sponsorship seekers who need to know all that they can offer a sponsor

"Sponsorship Guidelines" - a tool for sponsors to make it easy for potential sponsors to know what you want

All tools and white papers are copyright. Don't be a mug. Contact us before you distribute them.

 

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For the first time ever, Kim Skildum-Reid is offering participants a choice in workshop format!

Flagship Workshops - Sydney

13-14 June - Building Brilliant Partnerships (for sponsorship seekers)

15 June - Amazing Sponsorship Results

DIY Workshops - Melbourne

20-21 June - DIY Workshop for Sponsorship Seekers

22 June - Advanced Leverage & Measurement Workshop for Sponsors

For all of the details, click here to download the full PDF brochure or you can visit our 2012 Australian Workshop Tour page.

2012 Australian Workshops

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Looking for books by Kim Skildum-Reid? Click to check them out on Amazon:

The Sponsorship Seeker's Toolkit 3rd Edition
The Ambush Marketing Toolkit
The Sponsor’s Toolkit  

But don’t stop there! There are more great books on our recommended reading list. Our favourite books of the month are shown below.

The Sponsorship Seeker's Toolkit 3rd Edition The Sponsorship Seeker's Toolkit by Anne-Marie Grey and Kim Skildum-Reid
The Ambush Marketing Toolkit The Ambush Marketing Toolkit by Kim Skildum-Reid
All Marketers Are Liars All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
Brand Spirit: How Cause Related Marketing Builds Brands Brand Spirit: How Cause Related Marketing Builds Brands by Hamish Pringle, Marjorie Thompson
Click here for more book recommendations

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Here are some other industry resources you may want to check out:

Here are a few of our favourite sponsorship links

We also feature industry conferences from around the world

Plus, a list of Kim Skildum-Reid's workshops and speaking gigs

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